This work coincided with a major change in IFC's programming focus, and was designed to let the network's new irreverent, scrappy, and slightly juvenile personality take center stage. IFC's new programming reach included a wide selection of indie culture. Music, film, food, sex, gaming, and internet shenanigans are all within IFC's creative domain. Everything—from the channel's logo to promos to show packaging—reflect the "Always On. Slightly Off." sensibility. A few years later, the network successfully got through puberty and changed up its everything once again with a really smart, more stylistically consistent approach by Gretel.
Yes, this project was done a few years ago, and probably should be relaxing on the front porch, but this old dog still hunts.