Founded in 1981, the Sundance Film Festival is the largest independent film festival in the United States, dedicated to championing independent stories for the screen. Hundreds of films launched at the Festival have gained critical recognition and reached worldwide audiences eager for fresh perspectives and new voices.

The 2025 Festival’s comprehensive identity was designed by Sulki + Min. This work extends that design language into motion.

left: 2025 animated logo

Trailer

A collaboration with Sundance and Joel Pickard, this trailer was screened at the beginning of 90+ films at the festival, creating a calm transition before the start of each film.

Creative Direction (Sundance): Kristina Mueller
Design/Animation: Matt Eller
Audio: Joel Pickard
Creative Direction: Sulki + Min
Producer (Sundance): Josh Shelton