Founded in 1981, the Sundance Film Festival is dedicated to championing independent stories for the screen. Hundreds of films launched at the Festival have gained critical recognition and reached worldwide audiences eager for fresh perspectives and new voices.

The trailer (above), a collaboration with composer Joel Pickard, was screened at the beginning of 90+ films at the festival, creating a calm transition before the start of each film.

The 2025 Festival’s identity was designed by Sulki + Min (left). Afternoon Inc. extended this design language into various motion applications, working directly alongside Kristina Mueller at Sundance.

Creative Direction (Sundance): Kristina Mueller
Creative Direction : Sulki + Min
Design/Animation: Matt Eller
Audio: Joel Pickard
Producer (Sundance): Josh Shelton